Technology stack-aligned customer journey playbook driving renewal and up-sell of outdoor licenses across six states. Research, interviewing, insight generation, buyer persona creation, compilation, presentation.

Sales enablement strategy and execution for multi-national human capital management company seeking to smooth adoption of five technologies planned for simultaneous roll out to distributed sales team to improve close rate. Research, workshop creation and hosting, learning framework creation, internal alignment strategy, content creation and quality assurance support.

Product launch strategy support and mid-funnel nurture campaign to drive velocity and brand cohesion for global medical technology company. Research, SME interviews, concept generation, content creation (email nurture, social, landing pages, alerts), business opportunity deck, approvals and QA meetings.

Developed interactive, low-pressure, mobile-first quiz and resources to boost application to admit stage metrics for top online university focused on identifying and acknowledging key buyer fears. Research, concept creation, content audit and review, buyer persona alignment, internal approval strategy, brand alignment, QA and approval oversight, staff training strategy.

Developed chat sequence strategy powering visitors to top converting website pages of global financial info/analytics company with gates to filter out non-buyers to optimize internal outreach. Research, SME interviews, insight generation, content audit, brand-aligned chatbot language creation, success metric identification, content creation, training.

This Student Rollout Kit made it easy for B2B buyers to communicate changes to the end user: students. Multi-channel (email, social, posters, digital properties, call scripts), time-saving, customizable.

This Program Sign Up Page and FAQ Page drove adoption of a SaaS pet insurance product. Email content triggered throughout and alert language for sales systems also included.

This Product Onboarding Success Path (Infographic) for SaaS created collaboratively with the Product and CS teams to speed go-live for customers.

This Case Study about SaaS tech alleviating burnout; and this Case Study showing results across a university system

This Press Release, this Landing Page, and substantive editing support for the White Paper “FAFSA Filing Trends”

B2B/B2C: Faculty Matters, a quarterly print and digital magazine, highlighted University of Phoenix's 30,000+ faculty. Educational features covered grading, technology, ethics and value. Editor & writer.

B2B: Whizbang Makes Drama Not War and Cars, Cartoons and New Technology Mark Canuck Shorts for Playback magazine, Canada’s screen industry business authority. View Tracy’s full Playback writing portfolio here.