No-BS GTM Strategy & Storytelling

It’s easy to get lost in all the things you could be doing with your go-to-market (GTM) strategy. But what if you don’t need to do more? What if you need to get focused on the right things?

At T&K Creative Industries, we help small businesses, entrepreneurs, and author-preneurs get specific about their GTM strategy.

We’re the outside voice you need to identify gaps in brand trust, breaks in story authenticity, energy vampires, and budget drains. From there, we build a plan that improves the odds your ideal customer finds and chooses you.

Our Work
An illustration of a woman with long dark hair sitting in a cross legged yoga pose while facing the mountains in the distance, in the sky around her arrows swirl indicating many paths to choose from.
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Brand Strategy
YOUR BUSINESS ROOTS

What and who you stand for, and what makes you different, are the roots of brand. These influence visual identity, voice, where you show up, and more. We’ll help you create a simple, impactful brand strategy you can implement with or without a full team.

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Marketing Strategy
GET WORD OUT

Time to get clear on who your buyer really is, how they spend their time, the content that moves them, their device preferences and so much more. With that locked down, marketing channel selection and content pillars almost write themselves. (Almost.)

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Revenue Strategy
MAKE SALES REPEATABLE

Sales & delivery processes make or break a business. How do you sell? How do customers buy? How do you keep them engaged? We work through your MarTech and RevOps stacks to make sure things aren’t overly complicated—for you, or your buyer.

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Storytelling & Content
ALL THE WORDS

A journalist and magazine editor trained by a classic MarCom strategist, Tracy is a storyteller at heart. She’s also a novelist who writes thrillers and sci-fi. Well-versed in conversion best practices across mediums, Tracy writes copy that humans connect with.

Let’s Talk

Tired of second-guessing your marketing? Frustrated you’re spending so much time on marketing when it’s not what you love to do? Let’s talk. Reach out for a no-obligation chat.

“I consider myself lucky to have gotten to work with Tracy on ABM and other projects. Her support and guidance was so helpful. I often found myself saying, ‘Man, Tracy jumped in and just got our business.’”

— Construction Industry Client
Client Reviews